Beesy

UX/UI Design
Project Overview
During the pandemic, the shift to remote work has become increasingly prevalent. However, not everyone has had a seamless transition to this new work environment. Many individuals, including those with ADHD symptoms, have struggled with maintaining productivity and motivation while working from home. In response to this challenge, the goal of this project was to design an app for time tracking and planning specifically tailored to the needs of individuals with ADHD, helping them stay focused, organized, and motivated in their remote work.
My Contributions
As part of a learning project, I conducted research to understand the challenges that individuals face while working remotely. Developed personas based on the research findings to guide the design process. Created wireframes and prototypes to visualize the app's interface and user flow. Conducted usability testing and incorporated feedback to improve the user experience.
During the pandemic, many of us, more than ever, find ourselves working from home. Opinions on and perception of this are different: while some individuals are enjoying their experience working remotely, others, even after months of being involved in the ‘new normal’ routine of working from home, are still struggling with low productivity and lack of motivation. Among those, especially predisposed, are individuals with diagnosed and/or have symptoms of ADHD.
Problem statement
How might we increase the productivity level of individuals with ADHD symptoms in order to improve their experience working remotely?
Design Challenge (HMW Question)
I listed down assumptions based on data discovered during the problem exploration phase. Building assumptions helped me to narrow down the focus of the research. To check my assumptions, I used such research methods as market analysis and user interviews
Research
The market analysis showed that most of the products cover planning and organizing processes and notifying about upcoming events. However, only one of them (Pomodoro) assisted with time management. Also, mental support remained outside of the focus of all those tools.
Market competitors comparative table
Then, I recruited four individuals from the target audience for the interview. Two of them had symptoms of ADHD.I analyzed each interview and revealed patterns and transformed them into insights.
Interview
The insights from user interviews were showing two different sets of behaviour inherent in two different archetypes. Therefore, I decided to create two separate user personas representing them.
User Persona
After identifying the archetypes, it was essential to understand the context when the problem occurs and reveal the most painful point of the current user experience so that the potential design intervention would be meaningful and valuable. So I designed an experience map to narrow my focus from the whole working day to when a user gets distracted for the first time.
Customer Journey Map
Based on research findings, I wrote user stories to bring out users' perspectives on a future solution. As a result, key task flows for the MVP – taking a break and adding a task into a project – were mapped out.
User flow
I started ideation from simple sketches trying to explore different layouts and elements on the screens. I was experimenting with different layouts and grids for the main task flows. I focused on the cards-based representation of content for 'Breaks' and 'Projects' to group content more efficiently within screens.
Ideation
Then, I chose more appropriate ones and transformed them into mid-fidelity wireframes. I iterated on grayscale wireframes after each usability testing round until the flow became clear and understandable for users.
Medium fidelity wireframes
In total, I conducted 6 usability testing sessions. User feedback and my observation notes were analyzed and prioritized using Decision Matrix in order to plan future improvements.
Testing
Once all the amendments were done, I moved my focus on the UI of the product.First, I ideated on the look and feel of the product and created a moodboard. After experimenting with different colors, typography, a name for the app, wordmark and icon variations, I came up with a final UI and applied it to the wireframes.
Visual design
and moodboard
Final wordmark, logo and app icon
Logo creation
Mockups and design presentation
Working on this project brought me lots of insights. It showed me the importance of time management, design versioning, and applying a human-centred approach to each step of the design process.

Within ten weeks, I designed an MVP – a concept of the app to help people maintain their work-life balance while working remotely, and comprehensive UI library to document it.I would further refine user task flow and test the updated prototype to receive more feedback from users. I would explore alternative platforms for the implementation of the product as well.
Conclusion

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